KRO-NCRV Binnenstebuiten

Submitted by
LimoenGroen
The Case
Category
Publishing / Media
Short introduction
BinnensteBuiten (InsideOut) is a daily TV magazine by the Dutch broadcasting service KRO-NCRV about an enjoyable and sustainable lifestyle. While the TV magazine is mainly focussed at infotainment, viewers can actively engage with the things they have seen through the websites’ background stories and tutorials. InsideOut gets online brand establishment by offering hands on inspiration for everyone. The website design was done by SchaapOntwerpers and implemented in close collaboration with this creative agency from Utrecht. The new website aims to achieve an even bigger commitment from the TV magazine’s audience and set the bar at 150 thousand unique visitors each month. Also the new website is set out to reduce the bouncerate by 50%. A goal that was achieved 3 months after it’s golive.
Launch date
Background
The most recent TV success that Dutch broadcasting service KRO-NCRV has to offer is called BinnensteBuiten (InsideOut), a daily TV magazine about an enjoyable and sustainable lifestyle. While the TV magazine revolves around infotainment, the website offers practical tutorials on home en interior, garden, environment and eating and drinking. It allows viewers to engage with their own enjoyable lifestyle. InsideOut gets online brand establishment by offering hands on inspiration for everyone. The website design was done by SchaapOntwerpers and implemented in close collaboration with this creative agency from Utrecht.
Objectives
InsideOut served as a stand alone page within the larger network’s website and already attracted 100.000 visitors per month. On social media 17 thousand likes and half a million people were reached. The large fanbase proved to be a solid businesscase to create a complete stand-alone website that allows people to interact and engage.
The new website aims to achieve an even bigger commitment from the TV magazine’s audience and set the bar at 150 thousand unique visitors each month. Also the team set out to reduce the bouncerate by 50%.
Results
The new website aims to achieve an even bigger commitment from the TV magazine’s audience and set the bar at 150 thousand unique visitors each month. Also the new website is set out to reduce the bouncerate by 50%. A goal that was achieved 3 months after it’s golive.
Technical challenges
Interface with the POMS Video Management Systeem issued by the Dutch broadcasting governance NPO.
Challenges in (combination of) modules
Never A Dead End served as an important axiom while designing and developing the new website. Always offering new inspiration or relevant information proves to be an endless source of ideas for fans and newcomers. While the TV magazine mainly offers inspiration on how to enrich your life in an ecological friendly way, the website calls to action! An enjoyable, ecofriendly life is there for everyone to live!
By continuous content creation and curation by the TV magazine’s editorial team, the collection of inspiration is set to grow rapidly. Seach, Filters and the Recipe Finder allows to quickly find what’s relevant amon large quantities of content.

Scrolling is recommended when visiting the InsideOut website, for a continuous flow of inspiration is guaranteed, from Homepage to Deeplink. This goes as much for laptops as it does for mobile devices.
Name client
KRO-NCRV
What does the client think about the project?
"We are very content with this second collaboration with LimoenGroen and SchaapOntwerpers. Everything we needed was delivered timely and accordingly, with very little impediments and a beautiful website to show for. You guys are accurate, creative and resourceful. Nothing is too much to asked which is why we will definitely return with a next assignment!"
— Vera Holland, Digitaal en Innovatie KRO-NCRV
Video
Screenshot