Kijkwijzers

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Betawerk
The Case
Category
Onderwijs
Short introduction
Educational project and consulting firm 'Kunst Uit Het Vuistje' (KUHV) is well known for developing the Kijkwijzer: a teaching method that introduces secondary-education students to culture. The Kijkwijzer, however, was long overdue for a change. It was recently transformed from an expensive and inflexible paper-based method into an innovative and cost-effective digital solution. The Kijkwijzer provides added value to cultural institutions and teachers, and it makes cultural experiences more attractive and personal for students.

To view an example of a Kijkwijzer (a viewing guide), go to:
http://www.kunstuithetvuistje.nl/kijkwijzers/thermenmuseum/start

Codes to access the example Kijkwijzer:
2886656, 9574332, 9682549, 7322181, 3813222, 3142114, 2139328, 4454986, 750990, 7125462. (Each code works for one person and solely authorizes that person to access the Kijkwijzer).
Launch date
Background
The Kijkwijzer is a widely used teaching method for secondary-education students following the Dutch cultural arts education 'Culturele en Kunstzinnige Vorming' (CKV, an arts and culture education). For this method, students must complete assignments while attending exhibitions, performances or concerts in cultural institutions such as museums, theatres, and pop venues.

Prior to the Kijkwijzer's digital transformation, assignments were completed on paper but this led to issues such as high production costs for publishing the documents. Owing to the use of paper, the assignment content could not be quickly nor easily changed and differentiating levels or interests was simply out of the question. Moreover, the cultural institutions had absolutely no insight into how the students experienced the particular exhibition or performance. The same was true for teachers who only received completed assignments. As one can imagine, paper was not a natural medium for young people accustomed to digital environments.
Objectives
Therefore, it was high time to transform the paper-based teaching method for Kijkwijzer into a unique and appealing digital variant that would support multimedia applications and be easy to use on mobile devices. Aside from the fact that a digital solution would innovate the teaching method and achieve cost savings, KUHV believed that the new Kijkwijzer would promote a stronger relationship between cultural institutions and teachers. By providing institutions and teachers with insight into young people's experience of culture, KUHV creates added value for the product as well as for itself as an educational project and consulting firm.

To summarize, the objectives included:
> transforming the Kijkwijzer into an appealing digital tool that supports multimedia applications and is easy to use on mobile devices;

> providing cultural institutions and teachers insight into the cultural experiences of young people. This not only imparts added value to the Kijkwijzer, it also allows KUHV to form a sustainable connection with the cultural institutions and participating schools;

> achieving cost savings by switching from paper to a digital format, saving time by investing in quality-rich content, and facilitating the ability to differentiate, update, and produce the teaching material.
Results
The new and improved Kijkwijzer has become a digital tool for KUHV, cultural institutions, schools, and students.



It demonstrates to cultural institutions how the students complete their assignments and how they experience exhibitions, performances, and concerts. The Kijkwijzer is a unique tool for developing a good impression of young people's cultural experiences. Institutions can exploit this newfound information to adapt their cultural programmes. By doing so, KUHV has successfully forged links with cultural institutions, even enlisting them as programme financiers.



Using the new Kijkwijzer, teachers can gain an understanding of their students that extends much further than the answers to the assignments. In addition, the assignments cater to different learning levels, down to the level of individual questions. Depending on the answers students provide, they can follow their own path through the Kijkwijzer. As a result, students enjoy a highly personal experience of the cultural offering.



The Kijkwijzers provide appealing multimedia content based on the participating cultural institutions' programmes. In terms of technology, the format makes it possible to easily modify and produce content based on material such as the students' experiences. Of course, the Kijkwijzers are compatible with all mobile devices. Choosing to go digital saves time and money on the costs to draft, edit, and produce the assignments.



The new Kijkwijzers have delivered the following results:


● 2,000 completed Kijkwijzers
● 35 current Kijkwijzers
● 82 participating schools
● 9 cultural institutions
● a self-supporting business model that engages the support of cultural institutions for developing Kijkwijzers.
Technical challenges
When developing the new Kijkwijzers, the primary technical hurdle was how to realize a digital format that would be flexible and user-friendly and would ultimately save both time and money. The multimedia content had to be accessible by mobile and, most importantly, it had to be easy to modify and produce. In addition, the assignments for the various Kijkwijzers had to be differentiated to accommodate a range of learning levels and individual questions. The overall objective was to create a personal experience for the students, which would subsequently be shared with the associated cultural institutions and teachers.
Challenges in (combination of) modules
We used a Webform module that interacts with a Beta-enabled module. Completing a Kijkwijzer now automatically generates and sends teachers a long e-mail that lists all of the student’s replies as well as the correct answers. For the Kijkwijzer, we used conditionals to make the questionnaire even more intelligent. Furthermore, our module features custom functionality that generates a unique access code for each individual student. The Kijkwijzer can only be completed after inputting this access code. Consequently, the results are attributed to the relevant student. Should a student choose to pause, he or she can use this code to complete the questionnaire later.
Contribution form the project to the Drupal-community
Although a custom Drupal module was developed for this project, its functionality is so specific that the Drupal community has little to gain from its return.
Name client
Kunst Uit Het Vuistje
What does the client think about the project?
Bart Plantinga, 'Kunst Uit Het Vuistje' project manager, emphasizes that 'The Kijkwijzers give teachers and cultural institutions markedly improved insight into how the students complete their art and culture education assignments. In addition, the results present a good impression of how the students experience the cultural institutions. The institutions, in turn, can use the students' impressions to adjust their cultural programmes. After all, the students are their future customers.'
Video
Screenshot